TechCrunch: The Stack Fallacy

A coworker pointed me to this article which meshes well with my experience:

http://techcrunch.com/2016/01/18/why-big-companies-keep-failing-the-stack-fallacy

my takeaways:

• It's easier to build pieces below your level in the stack than above, because you are your own customer and know what you want.
• "Product management is the art of knowing what to build."
• "the what is 100 times more important than the how."

related:

More is Different: Broken symmetry and the nature of the hierarchical structure of science

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